In the German market for digital advertising, real-time bidding (RTB) is developing faster than was predicted at the beginning of the year. The average cost per thousand (CPT) on adscale for standard ad space purchased via real-time bidding (RTB) now averages 35% more than the average CPT of campaigns booked without RTB. This is one of the reasons why the price level on Germany’s leading exchange for digital advertising has increased by 47% in the first half of 2013 compared to the same period last year. The continued high demand for large special ad formats and video advertising is additionally driving development. These are the results reached by the current adscale Analyzer 2/2013 (www.adscale.de/analyzer), the only price development study in the German online advertising market. It was published on Monday, the 2nd September.
It’s worth a read.
Source(s):
- 02.09.2013 – Official press release: adscale Analyzer: Real-time bidding catches on (PDF)
- 02.09.2013 – Adscale Analyzer 02/2013 (PDF, 02.09.2013)
- 03.09.2013 – Adexchanger.com – Germany Catches On: Ad Exchange Sees Uptick In RTB Ad Buys
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